2020 Winner

CASE SUMMARY

Many Canadians view gun violence as an American problem, but the issue often strikes closer to home. Toronto, for instance, has experienced a staggering rise in gun violence. In order to convey that message, the Coalition for Gun Control worked with Zulu Alpha Kilo on a digital tool that pulls data from the Toronto Public Safety Data Portal and calculates the distance (in metres) between a user’s current location and the closest shooting that has occured in the city. The campaign was part of the Coalition’s ongoing push to get residents to see how close they’ve come to dodging a bullet. The work led 23,000 people to sign a petition calling for lawmakers to pass gun control legislation.

Credits

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Michael Romaniuk
Writer: Patrick Godin
Creative Technologist: Martin Szomolanyi
Designer: Ryan Booth
Agency Producers: Nadaa Baqui, Ola Stodulska
Account Team: Rob Feightner, Matt McGrath
Planning Team: Spencer MacEachern
Client: Coalition for Gun Control
Clients: Wendy Cukier, Meagan Trush
Production House: Zulubot
Web Developer: Jake Edwards
UX Design: Joe Szabo
Quality Assurance: QA Consultants
Post Production Company: Zulubot
Editor: Max Lawlor, Daniel Shapiro